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China’s StarTimes is now one of Africa’s most important media companies

China’s StarTimes is now one of Africa’s most important media companies

Although StarTimes is technically a private company with no official government affiliation, the pay TV operator is playing a vital role in China’s soft power diplomacy agenda in Africa. “There’s a huge ideological element” to StarTimes’ African operations, said Dani Madrid-Morales, a doctoral fellow at the City University of Hong Kong who has researched the company.“It’s a huge effort to get Africans to understand China. Even the selection of TV shows is very carefully done. It’s very specific shows that showcase an urban China, a growing China, a noncontroversial view of China.” –Medium/

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